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To tweet or not to tweet, that is the question

In a world not so long ago, we were very fond of using Twitter. We even dedicated an entire blog to utilizing Twitter for this very reason. It was one of the few platforms that was easy to use, had a big organic reach, and you could connect to others via hashtag – so of course, we recommended its use to our Positive Impact Organizations.

Now, in a post Elon Musk ownership world, is Twitter a worthwhile platform for Positive Impact Orgs anymore?

Let’s talk Twitter Blue

For $8/month, the subscription gives you the coveted blue check mark and an assortment of other customizable aesthetic choices and features like editing a tweet and sharing up to 60 minutes of video footage. For the full details of all the subscription entails, click here. One of the features we found interesting was the minimizing of being shown paid ads, and instead, they will show you more organic content.

To us, this feels like an attempt at monetizing organic social media and that feels unethical. The web is a place for people to make connections with one another, and if organic content becomes hidden by algorithms, what is the point of social media anymore? 

Organic Content and Why It Matters

Ad spend over the last few years has become quite insane. If you don’t have a substantial amount of money to invest in ads, it’s unlikely that anyone will see your post. When social media first began, organic content was a powerful force. And so, platforms began trying to figure out how to monetize and find ways to squeeze people into investing their dollars rather than their time.

Organic content was able to reach a variety of people through hashtags and relevance. I’m sure you too have noticed the severe dip in reach for organic content, which means that Instagram is one of the few platforms left where you can engage and build a following, but will that soon disappear as well?

We are always trying to find a way to connect with folks that doesn’t require a huge monetary investment. What are your thoughts on Twitter Blue? Is it a platform you will continue to use? Let us know in the comments below. 


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