We understand that blog writing may not be everyone’s cuppa tea, but there are some wonderful benefits to having one integrated into your website. If you are a Positive Impact Organization working to establish an online presence, a blog could help you grow your following. Here’s how:
A blog can help to establish yourself as a leader in your field
You are the expert in your field and you have valuable insider information. It’s important to share that information in the effort to build community. Sure, you may have plenty of experience and knowledge about your field, but if you don’t share that knowledge, it can’t help anyone and it doesn’t help establish your authority in your field. Writing blog posts on topics you are well versed in will help not only your organization, but it will help those around you. A win win!
A blog will improve your SEO
Search Engine Optimization is a very important asset to have as a Positive Impact Organization. It is a completely free tool to utilize in order to make sure your site is showing up in the right searches. An important part of SEO is having a decent amount of backlinks to your website, and blogs provide just that! Who doesn’t want a free SEO boost?
Your blog posts can double as social media content
Social media content should be a healthy balance of the these three things: inform, inspire, or promote. It’s a popular belief, one that we hold to be true here at DM, that engaging with your community about more than yourself is helpful in building engagement. It also helps keep your organization to be in the know and have an ear to the ground regarding current relevant conversations. Pay attention to the response your posts receive, as this is important when you continue to write. Writing blogs are an easy, time saving way to share valuable content for your community.
Develop your organization’s voice
Blogs grant you the permission to play with tone and voice, where as a website may need to read in a more formal way, a blog can be a great way for your audience to get to know your org in a more personal way. People respond to people, not jargon or carefully crafted statements. A blog is an excellent way to spotlight employees and remind your audience that your org is truly made up of people who care about important causes. Think of your blog as a net cast out to attract the folks who are aligned with your organization’s mission and values.
You can experiment with content and learn which your audience likes best
Learning about your target audience and community is important. It informs how you show up and engage. No one likes an organization that is tone deaf or not clued into the current climate. Blogs are a way to reach out, connect, and let your audience know you’re listening. You can keep an eye on which blog is performing the best and make sure to provide content similar to that one.
A blog is a great way to keep people updated
A blog is a great way to catalogue and share your wins! Let people know what you’re up to, what you’re working on, and what you’re interested in. According to an article in Forbes magazine, “Millennials expect modern brands to be open and communicative about how they operate in the world and to seek incremental and positive social change.” A blog is the perfect opportunity to do just that. Think of a blog like an open window into the building of your org. Your audience, specifically millennials, want to hear about what you’re up to. Don’t be shy!
New blog content lets people know you are active
A blog doesn’t have to be a daunting task. Writing even just one blog a month is incredibly helpful. Quality is more important than quality. It’s true for most things, and especially true for blog writing! When an audience member visits your website, they want to know that you’re present and working hard to make a positive change in the world.
People want to connect and hear your story. Now is the time to share what sets your Positive Impact Organization apart. Invite people to be a part of what you’re building. They’re waiting for you.
If you need a bit of help crafting your first few blog posts, reach out to us.