The Digital Mountaineers team has put together a short list of what we consider to be the Top 5 Reasons You Need a Social Media Manager.
In the ever-changing social media landscape, it is no longer enough to apply a “set it and forget it” approach. Hiring an expert will ensure that your uniquely crafted content achieves your goals, while staying on brand.
Learn how a Social Media Manager can benefit your online presence, below.
1. Free Up Your Time
Let’s face it – your time is valuable! When you look at the amount of daily tasks that it takes to manage a successful social media account, it is clear that having a dedicated person or team is essential. From creating and optimizing content, developing paid ads for several different platforms, to actively engaging with audience comments and questions and more – there is always something more to do!
An experienced social media manager will be able to streamline this process so that you get the most engagement for the least amount of time. This frees you up to focus on the other aspects of your business.
2. Increase Brand Awareness
One of the top concerns for businesses beginning to market online is brand awareness, while the top concern for consumers is learning through content. A social media manager is an expert at blending these two needs to create engaging content that benefits both the business and the consumer. Content that provides value for your audience will set your business apart from competitors and position you as the go-to resource in your field.
3. Grow Brand Trust
A designated social media manager that has a clear vision, and is aligned with your business principles, will be able to craft a presence for you that stays on brand. When your audience sees posts, ads, and comments featuring a consistent voice and message, they will trust your brand more and more over time.
4. Engage Your Current Audience
We all have brands that we love, but even the most loyal fans need to be engaged with from time to time and kept in the loop of what’s new with your business. A consistent stream of content that helps to add value to your audience’s lives will make them more receptive to the occasional pitch or promotion and keep you in mind for any future needs. A savvy social media manager understands that each business and industry will have a different set of analytics that will show how often your audience is engaging with promotional material, and re-calibrate their action plan accordingly.
5. Capture New Audiences
The same engaging content that solves the needs of your current audience will also serve to attract new audience members. Not only will this content show up in searches, but the best content will be enthusiastically shared and passed around social circles. Every bit of content your social media manager posts, is another opportunity to either gain or keep enthusiastic new followers.