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Social Media + Branding

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Why Social Media matters when it comes to your SMB brand

It’s no secret that staying connected is a significant factor in socializing with friends, family, and other aspects of our communities. Whether a small, tightly knit community that highlights the value of interpersonal relationships, or a large metropolitan area with millions of individuals, we realize your online presence is an important part of bringing people together. Small and medium businesses of almost any kind can benefit from utilizing social media to connect with others this way too. Today, it’s arguably the most efficient way of communicating with potential customers around your community.

Why Your Business Needs Social Media

From a marketing standpoint, there isn’t a more effective way of reaching a specific audience than with social media sites like Facebook, Twitter, Instagram, and LinkedIn. Not only does it enable you to reach as many people as was previously limited to broadcast media alone, but it’s also much more cost effective and personal. Social media allows you to make connections with those who’re interested in your business and maintain a presence within their social spheres.

As of 2019, about 75% of small businesses have some sort of online presence with social media. About two-thirds of those businesses plan to increase their social media spending within the year. What this demonstrates is the growing value social media has with businesses. Considering that 53% of Twitter users recommend some kind of company or product in their feed, it’s no surprise businesses using these platforms have the greatest advantage. Those who forgo these platforms are genuinely missing out on a substantial marketing voice they could have. With minimal to moderate investment, you have the potential to reach nearly everyone looking for the things you could be providing for them.

Brands & Communities Stay Connected

Reaching new customers and growing your brand name are significant benefits to staying connected, but you’re also ensuring your brand has a voice capable of reaching those who’ve found you. Whether you’re in the heart of the city or a secluded mountain valley, your brand and your community can communicate better than ever before. Take advantage of that fact and share your goods or services with almost everyone around you.


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