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Snow Valley Mountain Resort was looking for an agency that could take on their paid digital marketing efforts. Through our past work together, Snow Valley came to Digital Mountaineers to see if we could pull off massive growth for them. We did.
Snow Valley Mountain Resort is known for being the last family-owned resort in Southern California along with its incredible winter activities, including ski slopes, terrain parks, and a learning center. Whether a day on the slopes consists of sleds and hot chocolate or double black diamonds, there truly is something for everyone. Their digital marketing campaigns needed to reflect that level of inclusion.
During the 2018-19 winter season, we were able to achieve an average ROAS (return on ad spend) of 5.91. Our best performing campaign had an average ROAS of 36.53. With an average of nearly 10 million impressions per month within their target demographics, Snow Valley's winter season went off without a hitch (aside from the storm that wiped out highway access in February 2019).
If not for a winter storm that wiped out highway access to the resort, we were told it would have been their best year on record by their Vice President & General Manager.
Snow Valley Mountain Resort is known for being the last family-owned resort in Southern California along with its incredible winter activities, including ski slopes, terrain parks, and a learning center. Whether a day on the slopes consists of sleds and hot chocolate or double black diamonds, there truly is something for everyone. Their digital marketing campaigns needed to reflect that level of inclusion.
During the 2018-19 winter season, we were able to achieve an average ROAS (return on ad spend) of 5.91. Our best performing campaign had an average ROAS of 36.53. With an average of nearly 10 million impressions per month within their target demographics, Snow Valley's winter season went off without a hitch (aside from the storm that wiped out highway access in February 2019).
If not for a winter storm that wiped out highway access to the resort, we were told it would have been their best year on record by their Vice President & General Manager.
