The Running Springs Area Chamber of Commerce received tourism funds from the San Bernardino County Economic Development Agency (EDA). 100% of these funds needed to be spent on tourism efforts.
In 2019, Digital Mountaineers bid for and was awarded the project to create and manage all chamber social media. The goal was to showcase the Running Springs Area (Running Springs, Arrowbear Lake, and Green Valley Lake in Southern California) and promote overnight stays in the area.
We were charged with creating new tourism social media (Visit Running Springs for Facebook and Instagram) and assuming management of existing social media (Running Springs Area Chamber of Commerce Facebook, Running Springs Farmers Market & Artisan Faire Facebook).
We also coordinated with the winning videographer vendor to created the ad spots you see in this portfolio. 2AM Productions did an excellent job on execution and was a valuable partner to Digital Mountaineers. When creating expensive content such as videos, we believe it's important for videographers and digital marketers to coordinate to ensure the video is leveraged well beyond a simple post.
After creating and building a foundation for all social media profiles, we provided the Running Springs Area Chamber of Commerce a summative report to demonstrate the progress made during the funding period. The report provided also helped the chamber when it came time to submit their tourism efforts report to the EDA. The EDA not only was impressed with the results, they lauded the chamber and used the report as an example for other chambers.
Digital Mountaineers was pleased to be awarded the contract for a second year in a row in 2020. Within 72 hours of beginning the contract, Visit Running Springs surpassed the most-liked tourism page in the Rim of the World communities.
Within a month, Digital Mountaineers was able to bring the chamber's Facebook presence from the Chamber Facebook page with the fewest likes on the mountain, to the second-most liked chamber Facebook page on the mountain. We expect to bring Running Springs Area Chamber of Commerce to the #1 position well before the end of this year's contract.