We created the logo for EZ Way Auto Registration completely from scratch (concept, design, color scheme, fonts, everything). They did specify the need for a hummingbird in the finished product though so we worked diligently to create the custom hummingbird you see before you.
The feather and body shapes for a hummingbird aren't default shapes in Photoshop (which we typically use to create and develop our logos) so it required creating custom shapes from scratch. While creating custom shapes isn't uncommon, most logo designers rely on the preexisting shapes that already exist to build off of.
We felt that the ease of the strokes needed to convey the ease of doing business with EZ Way Auto Registration. Keeping the client's vision in mind while adding in our own expertise, we arrived at this logo here.
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