Lake Arrowhead is nestled 5,174 ft. up in the San Bernardino Mountains and is one of the few places in Southern California with a four-season experience. It is also one of the few places that boasts cozy small town vibes, sophisticated culinary experiences, and a true sense of community.
We were tasked with capturing all that Lake Arrowhead and the surrounding areas have to offer, all while presenting it in a way that was encouraging to the visitor. Many travel & tourism websites fall into one of two categories: overwhelming or unappealing. With such a unique client, this was an opportunity to strike a different balance with graphics and simplicity.
The Lake Arrowhead Communities Chamber of Commerce is a very active organization, hosting multiple events per month - including mixers, ribbon cuttings, fundraisers, and awards ceremonies. Their events page needed to be more than a calendar with dates and times; it needed to be visually appealing.
The most important component of the new I Love Lake Arrowhead website was showing off all of the amazing scenery throughout the Lake Arrowhead area. One every page, around every corner, we incorporated the beautiful scenery of the surrounding area.