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    Case Study: Cancer Kinship
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    Why your Positive Impact Org should have an email list
    January 27, 2023
    By Natalie
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    Creating your own email list is a powerful way to ensure that you can be in control of when and where you are in conversation with your community, regardless of platforms going down or malfunctioning.

    READ MORE
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    Is your Positive Impact Org ready for a shift?
    December 22, 2022
    By Natalie
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    As Positive Impact Orgs age and shift to reach more of their audience, it is perfectly okay to adapt how you serve your community.

    READ MORE
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Case Study: Cancer Kinship

Case Study: Cancer Kinship

Digital Marketing, Donations,
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Date: December 13, 2021
Client: Cancer Kinship
Project Type: Social Media Management
Tags: Engagement, organic growth, social media, Social Media Management

For the last 6 months, we have donated social media management time to an incredible nonprofit, Cancer Kinship. Founded by Yolanda Origel, a cancer survivor herself, Cancer Kinship is a community where anyone affected by cancer–no matter where they stand in their journey– are able to brave the storm together, confidently and fearlessly, resulting in improved qualities of life and increased long-term survival rates for all.

 

“Human connection can be a great healer. Additionally, socialization amongst survivors can be an empowering experience and the camaraderie that a cancer patient can experience when they meet and connect with fellow survivors can be life-changing and enhance their quality of life.”

-Yolanda “Yoli” Origel, Executive Director & Founder

 

Social Media Goals

Knowing that Yoli’s goal for Cancer Kinship as an organization is connection and socialization amongst survivors and patients, we focused our social media time on a similar platform: increasing engagement and organically growing the Cancer Kinship networks.

 

As the Executive Director & Founder, Yoli wears many hats, which often included being her own social media manager. When we first came on board, Digital Mountaineers conducted a full social media analysis across all of Cancer Kinship’s platforms, and provided a detailed social media strategy to make sure that all posts can receive maximum engagement. By monitoring all posts, creating original content, sourcing relevant content from like-minded organizations/nonprofits, we created more brand awareness for Cancer Kinship. This is a vital part in making sure survivors and current patients know that Cancer Kinship is there to help them, and to make sure they know what services are available to them.

 

We pride ourselves in working with Positive Impact Organizations™, and Cancer Kinship is a truly exemplary team. We present to you our Case Study of Cancer Kinship Social Media Management.

 

In 6 months, donating 4 hours a month, our team was able to:

-Increase engagement on Instagram by 6%, for a total of 19.42% and increased followers by over 300, for a total of 691 followers

-Increase engagements on Facebook by 54%, for a total of 326 engagements per post and increased video watching from 0% to 28.96%

-Increase engagement on LinkedIn to 16.49%

-Create customized banners and highlight covers for Facebook, Instagram, and LinkedIn

-Created a fully redesigned website homepage for future usage

-Analyzed best times to post on all social platforms

-Supported fundraising events with graphics created along with social strategy

 

We are so happy to have been able to help boost Cancer Kinship’s social visibility, and to aid in the storytelling of their mission. We want the world to know about all the good that they are doing, and all the lives that they change for the better.

 

 

Visit the Cancer Kinship website to learn more about this invaluable organization and give them a follow on social media @CancerKinship.

 

Previous PostCase Study: Agrarian Trust

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Our mission simple: We aim to help those that help others. We do that by providing website design & development and digital marketing services to positive impact organizations. Through grants, fundraising, corporate sponsorships, and outright donations: Let's make a positive impact, together.

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We can’t lie, social media is a wonderful tool t We can’t lie, social media is a wonderful tool to have in your toolbox. BUT - remember that day that Facebook & Instagram crashed? Yeah, it wasn’t great.
If you are a Positive Impact Organization, you NEED to have an email list. It assures direct contact with your target audience, regardless of platform meltdowns and malfunctions.
So, where do you want to be the next time social media crashes?
Click our link in bio to read more about the benefits of having an email list and how to get it set up. Have questions for us? Reach out! We’re just a message away. 📩
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#Email #EmailMarketing #EmailList #BuildYourAudience #BuildYourCommunity #FindYourPeople #DirectConnection #SocialMedia #SocialMediaMarketing #MarketingPlan #Fundraising #Nonprofits #NonprofitsOfIG #PositiveImpactOrganization #DigitalMountaineers
It’s a new year and time to spotlight more incre It’s a new year and time to spotlight more incredible Positive Impact Organizations! Every month, we highlight a new org to keep in mind for @givingtuesday, a global generosity movement created in 2012 as a simple idea to have a day that unleashes the power of radical generosity and encourages people to do good.
This month we’re spotlighting the Inland Empire Lighthouse for the Blind @ielighthouse, a 501c3 that offers services completely free of charge, regardless of age, race, creed, color or gender.  The only qualification is that a member receiving service be legally blind and have the capability to participate in a classroom setting.
The Inland Empire Lighthouse for the Blind, Inc. is a place where adults who are visually impaired can receive training to overcome the disabling effects of blindness.  It’s a place where they can prepare themselves to resume a full and normal life.
To find out more, be sure to follow them on social media and visit their website. And as always, we hope you’ll remember them when Giving Tuesday rolls around. ❤️
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#PositiveImpactOrganization #Nonprofit #NonprofitOrganization #501c3 #NonprofitsOfIG #GivingTuesday #HelpingOthers #HelpingCommunity #Community #Blind #VisuallyImpaired #FreeServices #GiveBack #Donate #DigitalMountaineers
Fridays have great energy, right? Probably because Fridays have great energy, right? Probably because it leads us into the most popular days of the week, Saturday and Sunday! 
It’s important to make sure you use your time off as just that - TIME OFF. Unplug from work and focus on that life/work balance.
When you work remotely, that balance is a little harder to achieve. There are blurred work spaces and times. This is all the more reason why you deserve to set boundaries for yourself to be able to relax.
When you carve out time to rest, everyone benefits. You are more present with your loved ones and you end up being more productive at work. It can be hard to turn off your work brain, but life isn’t all about work.
How do you find ways to unplug from a busy work week? Let us know in the comments below👇🏽 
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#Friday #Friyay #WorkingForTheWeekend #Unplug #Unwind #Relax #Rest #Rejuvenate #TimeOff #Weekend #LifeWorkBalance #HaveFun #Nature #Mountain #MountainLife #DigitalMountaineers
On this Martin Luther King Jr. Day, we are continu On this Martin Luther King Jr. Day, we are continually grateful & emboldened that Dr. King used his voice, his knowledge, his dreams to envision a better world for us all.
We observe this day for him & for all people who work tirelessly to make this world the one that he dreamed of.
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#MartinLutherKingJrDay #IHaveADream #Equality #EqualRights #Equity #BIPOC #Community #StrongerTogether #AllForOne #DigitalMountaineers
It’s 2023! Do you have your social media strateg It’s 2023! Do you have your social media strategy for the year? If that sentence made you feel worried, don’t stress.
According to Hubspot, in 2021 the primary goals of many social media plans were to:
➡️ Increase brand awareness and reach new audiences
➡️ Improve customer service and retention
➡️ Leverage long & short form videos
➡️ Use Twitter and Instagram primarily
When it comes to your social media plan, it’s useful to utilize industry leaders like HubSpot. We know we do! We take their free courses and read their reports. They are a large org working hard to disseminate important information for FREE. Don’t be afraid to take full advantage.
Click the link in our bio to read more about Hubspot’s social media predictions for this year.
If you are an org in need of social media support, send us a message. We’re happy to help ☑️
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#SocialMedia #SocialMediaMarketing #SocialMediaStrategy #Hubspot #HubspotAcademy #NewYear #NewYearNewStrategy #2023 #MarketingIn2023 #Marketing #Audience #Connect #WorkRelationships #BrandAwareness #CustomerRetention #DigitalMountaineers
Happy New Year! We hope everyone enjoyed time well Happy New Year! We hope everyone enjoyed time well spent with family & loved ones.
Here’s to a 2023 that is intentional, present, and full of success, however you define it.
What are you looking to accomplish in 2023?  Comment in the comments below ⬇️ 
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#HappyNewYear #NewYear #NewYearNewYou #2023 #BePresent #BeMindful #BeYou #Community #HelpingHand #StrongerTogether #DigitalMountaineers
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