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    Should your nonprofit have a blog?
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Case Study: Cancer Kinship

Case Study: Cancer Kinship

Digital Marketing, Donations,
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Date: December 13, 2021
Client: Cancer Kinship
Project Type: Social Media Management
Tags: Engagement, organic growth, social media, Social Media Management

For the last 6 months, we have donated social media management time to an incredible nonprofit, Cancer Kinship. Founded by Yolanda Origel, a cancer survivor herself, Cancer Kinship is a community where anyone affected by cancer–no matter where they stand in their journey– are able to brave the storm together, confidently and fearlessly, resulting in improved qualities of life and increased long-term survival rates for all.

 

“Human connection can be a great healer. Additionally, socialization amongst survivors can be an empowering experience and the camaraderie that a cancer patient can experience when they meet and connect with fellow survivors can be life-changing and enhance their quality of life.”

-Yolanda “Yoli” Origel, Executive Director & Founder

 

Social Media Goals

Knowing that Yoli’s goal for Cancer Kinship as an organization is connection and socialization amongst survivors and patients, we focused our social media time on a similar platform: increasing engagement and organically growing the Cancer Kinship networks.

 

As the Executive Director & Founder, Yoli wears many hats, which often included being her own social media manager. When we first came on board, Digital Mountaineers conducted a full social media analysis across all of Cancer Kinship’s platforms, and provided a detailed social media strategy to make sure that all posts can receive maximum engagement. By monitoring all posts, creating original content, sourcing relevant content from like-minded organizations/nonprofits, we created more brand awareness for Cancer Kinship. This is a vital part in making sure survivors and current patients know that Cancer Kinship is there to help them, and to make sure they know what services are available to them.

 

We pride ourselves in working with Positive Impact Organizations™, and Cancer Kinship is a truly exemplary team. We present to you our Case Study of Cancer Kinship Social Media Management.

 

In 6 months, donating 4 hours a month, our team was able to:

-Increase engagement on Instagram by 6%, for a total of 19.42% and increased followers by over 300, for a total of 691 followers

-Increase engagements on Facebook by 54%, for a total of 326 engagements per post and increased video watching from 0% to 28.96%

-Increase engagement on LinkedIn to 16.49%

-Create customized banners and highlight covers for Facebook, Instagram, and LinkedIn

-Created a fully redesigned website homepage for future usage

-Analyzed best times to post on all social platforms

-Supported fundraising events with graphics created along with social strategy

 

We are so happy to have been able to help boost Cancer Kinship’s social visibility, and to aid in the storytelling of their mission. We want the world to know about all the good that they are doing, and all the lives that they change for the better.

 

 

Visit the Cancer Kinship website to learn more about this invaluable organization and give them a follow on social media @CancerKinship.

 

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If you’re an animal lover like most of us here a If you’re an animal lover like most of us here at DM, then perhaps you too have noticed a change in your pet during the pandemic. They’ve adjusted to being around their humans 24/7.
Luckily for the Digital Mountaineer mascots, they get to have us around all the time, since we have always been and will always be remote!
But recently, the New Yorker shared some hilarious “solutions” to remedy separation anxiety in your pet. Take a look at the slides for some of their suggestions, or click the link in our bio to read the article. It gave us a giggle and we hope it gives you one too.
Cartoons courtesy of @newyorkercartoons 🐾
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#Animals #Cats #Dogs #StayAtHome #RemoteWork #SeparationAnxiety #WFH #WorkFromHome #WebAgency #SocialMedia #DigitalMountaineers
We are proud to be an organization that observes J We are proud to be an organization that observes Juneteenth as a paid holiday, now and always.
Juneteenth is the oldest national commemoration of the ending of slavery in the United States. From its Galveston, Texas origin in 1865, the observance of June 19th as the African American Emancipation Day has spread across the United States and beyond. (via Juneteenth.com)
It is an important day to remind us that the work of undoing racism is not done. And though we’ve come a long way, there is much left to do. Today is a day to learn and listen and plan how to move forward and build an equitable future for all.
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#Juneteenth #CelebrateJuneteenth #Freedom #LetFreedomRing #NationalHoliday #DigitalMountaineers
It’s Father’s Day weekend, and we wish you ple It’s Father’s Day weekend, and we wish you plenty of moments that matter with those you call Dad!
Whether shared in the great outdoors or watching something together on TV, it’s the little things - there’s nothing bigger.
Thank you to the fathers who show up everyday and lead their little ones well. Now, bring on the dad jokes!
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#FathersDay #HappyFathersDay #Dad #Pop #Family #BePresent #Celebrate #LittleThings #DigitalMountaineers
We want to offer a big congratulations to our Foun We want to offer a big congratulations to our Founder Jordan, as he not only talks the talk in terms of helping those who help others, but he walks that walk. While he is still a vital part of the team at Digital Mountaineers, he has now joined the incredible Positive Impact Organization, The Trevor Project, as their very first technical program manager!
The Trevor Project is the world’s largest suicide prevention and crisis intervention organization for LGBTQ (lesbian, gay, bisexual, transgender, queer, and questioning) young people.
Fun Fact: Our Digital Marketing Director Jennifer and Web Content Manager Natalie have both worked at the Trevor Project in the past as trained counselors for their suicide hotline.
Since it is Men’s Mental Health Week, we want to highlight that the Trevor Project’s hotline is open 365 days, 24/7. If you are feeling lost, there’s help. Call 866-488-7386
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#Congratulations #TheTrevorProject #PositiveImpactOrganization #MensMentalHealthWeek #ProgramManager #HelpingOthers #DoGood #LGBTQ #Community #DigitalMountaineers
It’s Men’s Mental Health Week. According to It’s Men’s Mental Health Week. 
According to @namicommunicate, in 2020 7 million men experienced a major depressive episode and men were 3.88x more likely to die by suicide than women.
Your feelings are valid. Your mental health matters. You are not alone.
Take a moment to check in with the men in your life. You are holding a phone after all. A quick text or call to check in with a loved one can make all the difference.
Check out our stories for tips on improving your mental health.
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#MensMentalHealthWeek #MentalHealthIsHealth #MentalHealth #MentalHealthMatters #Community #TakeCareOfOneAnother #StrongerTogether #YouAreNotAlone #YouMatter #DigitalMountaineers
With so much going on in the world, we’ve been p With so much going on in the world, we’ve been practicing staying present and letting our surroundings ground us.
We hope you take time this weekend to hold your kids a little longer, cuddle your pets, and enjoy time with the ones you love.
Let the beat of your heart remind you that as long as we’re breathing, there is always hope, and where there is hope, there can be change. ❤️
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#Community #PolicyChange #Hope #Love #Family #ComeTogether #Healing #SanBernardinoMountains #LakeArrowhead #RunningSprings #Arrowbear #MountainLife #DigitalMountaineers
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Digital Mountaineers
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  • WHO WE ARE
    • Our Team
    • Our Purpose
    • Our Services
  • OUR WORK
  • OUR STORIES
  • LET’S CHAT
  • DONATIONS